This transformative space redefines the appliance shopping experience, blurring the lines between retail, residential, and hospitality design to create an immersive and aspirational destination.

Drawing inspiration from residential and hospitality typologies, the Winning Appliances Redfern showroom offers a holistic and immersive retail environment. Each brand within the space is given the platform to express its unique personality against a backdrop of neutral and monochromatic tones, echoing the ambiance of a well-curated home.

Guided by Winning Appliances’ commitment to customer-centricity, Cera Stribley has crafted a space that transcends mere transactional exchanges. Jessica Coulter, Interior Design Director for Cera Stribley, notes, “Their approach is less transactional and more experiential.” This ethos permeates every corner of the showroom, ensuring that visitors can envision themselves within the space, making informed decisions about their appliance investments.

The integration of newly acquired brands, Rogerseller and Spence & Lyda, posed a challenge that Cera Stribley resolved through a holistic design approach. Rogerseller’s bathroom range is showcased in the innovative ‘Shower Lab,’ where customers can engage with fittings, experiment with water pressure, and truly experience the products in action. Meanwhile, furniture, lighting, and homewares from Spence & Lyda seamlessly integrate throughout the showroom, enriching the residential aesthetic.

Cera Stribley’s design philosophy challenges conventional notions of materiality, elevating the ordinary to the extraordinary. Architectural mesh and other unconventional materials are employed to create drama and intrigue, inviting visitors to explore and engage with the space on a tactile level..